Emerald Collection raises money for Child Welfare

The Emerald Collection of plants from Elands Nursery will be raising money for Child Welfare this season

 

 

Elands Emerald Collection
Emerald Collection raises money for Child Welfare
Emerald Collection raises money for Child Welfare

This spring, Elands Nursery in the Eastern Cape, is launching a promotional campaign to increase awareness of the Elands Emerald Collection range of plants.

Planned monthly plant features in The Gardener & Die Tuinier magazines will be supported with in-store posters and colour displays throughout the country. Elands Nursery aims to make the Elands Emerald Collection a recognisable and trusted brand amongst South Africans.

As an added incentive, Elands Nursery has committed to donating R1 towards Child Welfare for all Elands Emerald Collection plants sold during the season. With a planned production in excess of 50 000 plants, it looks forward to sharing its success with this worthy organisation.

The Elands Emerald Collection plants are easily identifiable at garden centres by the full colour Elands Emerald Collection label inserted into each pot. The colourful label ensures easy plant identification for gardeners when purchasing plants. It also allows plants to be sold when not in bloom, as consumers can easily identify what they are buying. The back of the label contains the key planting and maintenance requirements of each plant, ensuring gardeners know where, how and what is required to maximise their plants growing success.

For more information please contact Donvae Hooker, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or 083 400 9975.

 
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Important Dates

February 2010
2 - World Wetlands Day
14 – Valentine’s Day

March 2010
1-7 – National Water Week
7-13 – National Ground Water Awareness Week
22 – World Water Day
23 – World Meteorological Day
27 – Earth Hour (8.30-9.30pm)

April 2010
22 – Earth Day

May 2010
9 – Mother’s Day
22 – International Day for Biodiversity
31 May-4 June – World Environment Week

June 2010
5 – World Environment Day
17 – World Day to combat Desertification and Drought
20 – Father’s Day

September 2010
1 – Secretaries’ Day
1-7 – National Arbor Week
16 – World Ozone Day
24 – Heritage Day

October 2010
4-8 – National WeedBuster Week
4 – World Habitat Day
11-15 – National Marine Week
15 – Bosses Day

November 2010
22-26 – National Bird Week

December 2010
1 – World Aids Day

What is Life is a Garden?

The Life is a Garden campaign was launched in August 2008 by the South African Nursery Association to promote gardening as a leisure time hobby.

The campaign provides gardening features and pictures to the media to assist with the promotion of gardening and organises regional promotions in local garden centres.

As the marketing arm of SANA, Life is a Garden also facilitates and supports the Water Wise campaigns with Rand Water and the Plant Me Instead campaign with Working for Water Nurseries Partnership Programme.

Marketing Committee

Marketing Committee

SANA - Life is a Garden
Marketing Committee

Wayne Stewart (Chairman)
Tinus Botes
Cary Goodwin
Ryan Goodwin
Nicholas Heijman
Halmar Taschner
Peter van Rooyen
Kay Montgomery

Contact Person:
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072 994 5371

Life is a Garden


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Comments & Suggestions

The Life is a Garden project is an evolving marketing campaign that welcomes all comments, suggestions and advice.
Contact Kay Montgomery or Helen Stead on 011 723 9000 or 082 659 0939.
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it