South Africa supporters merchandising

Use the “Go South Africa” banner or logo in your garden centre during the Soccer World Cup

 

 

“The World Cup has sparked an explosion of patriotic advertising which captures the sudden soccer-frenzied ebullience of the public. Even with no hope of Bafana Bafana ever getting near the winners’ podium, supporters are splurging on flags and vuvuzelas, and dressing for the game on Football Fridays. It leaves the 1995 Rugby World Cup in the shade,” Tony Koenderman, www.Fin 24.com


Life is a Garden has acceded to requests from newspaper editors for copy which relates to the soccer. Three features have been scheduled for distribution during late May and early June:

  • Plants from the Soccer World Cup nations
  • Showcase SA: Colour your garden for foreign visitors
  • Green and Gold gardens for SA supporters

If you haven’t already merchandised your store, download the “Go South Africa” banner or logo by clicking on the images below:

Go SA Banner

Go SA Logo
Go SA Banner mt_ignore:Go SA Logo
 
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Important Dates

February 2010
2 - World Wetlands Day
14 – Valentine’s Day

March 2010
1-7 – National Water Week
7-13 – National Ground Water Awareness Week
22 – World Water Day
23 – World Meteorological Day
27 – Earth Hour (8.30-9.30pm)

April 2010
22 – Earth Day

May 2010
9 – Mother’s Day
22 – International Day for Biodiversity
31 May-4 June – World Environment Week

June 2010
5 – World Environment Day
17 – World Day to combat Desertification and Drought
20 – Father’s Day

September 2010
1 – Secretaries’ Day
1-7 – National Arbor Week
16 – World Ozone Day
24 – Heritage Day

October 2010
4-8 – National WeedBuster Week
4 – World Habitat Day
11-15 – National Marine Week
15 – Bosses Day

November 2010
22-26 – National Bird Week

December 2010
1 – World Aids Day

What is Life is a Garden?

The Life is a Garden campaign was launched in August 2008 by the South African Nursery Association to promote gardening as a leisure time hobby.

The campaign provides gardening features and pictures to the media to assist with the promotion of gardening and organises regional promotions in local garden centres.

As the marketing arm of SANA, Life is a Garden also facilitates and supports the Water Wise campaigns with Rand Water and the Plant Me Instead campaign with Working for Water Nurseries Partnership Programme.

Marketing Committee

Marketing Committee

SANA - Life is a Garden
Marketing Committee

Wayne Stewart (Chairman)
Tinus Botes
Cary Goodwin
Ryan Goodwin
Nicholas Heijman
Halmar Taschner
Peter van Rooyen
Kay Montgomery

Contact Person:
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072 994 5371

Life is a Garden


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Comments & Suggestions

The Life is a Garden project is an evolving marketing campaign that welcomes all comments, suggestions and advice.
Contact Kay Montgomery or Helen Stead on 011 723 9000 or 082 659 0939.
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