Exciting new packaging from MayFord
The new MayFord African Daisy seed pack. MayFord is launching an exciting autumn and winter promotion with African Daisy and All Seasons Evergreen seed packs in the shape of a soccer ball. They have the following complementary pay-off lines: "Plant Your Own Indigenous Patch" for the daisies and "Plant Your Own Evergreen Pitch" for the lawn seed. The packs were displayed at the Malanseuns Trade Show in February and will be based on Mega Pack pricing.

Note that the daisy packet is expected to be pretty much obsolete by 13 July 2010 when the World Cup ends, The new MayFord All Seasons Evergreen seed pack.so MayFord has said there will be no take-backs. It is thought that the All Seasons packet will have a normal shelf life, as it’s a small pack which is expected to have a demand for small patch-up jobs and MayFord is thinking of modifying the marketing after the Soccer World Cup to "Plant Your Own Patch".

For more information, contact Paul Vonk on 011-548-2800.

Soccer fever. Monica Brits, Paul Vonk and Tersia Swanepoel at the Malanseuns Trade Show in February. (Pic: Lukas Otto) Promotional display material for the African daisy seed pack. Promotional display material for the All Seasons Evergreen seed pack. MayFord’s display at the Malanseuns Trade Show.
 
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Important Dates

February 2010
2 - World Wetlands Day
14 – Valentine’s Day

March 2010
1-7 – National Water Week
7-13 – National Ground Water Awareness Week
22 – World Water Day
23 – World Meteorological Day
27 – Earth Hour (8.30-9.30pm)

April 2010
22 – Earth Day

May 2010
9 – Mother’s Day
22 – International Day for Biodiversity
31 May-4 June – World Environment Week

June 2010
5 – World Environment Day
17 – World Day to combat Desertification and Drought
20 – Father’s Day

September 2010
1 – Secretaries’ Day
1-7 – National Arbor Week
16 – World Ozone Day
24 – Heritage Day

October 2010
4-8 – National WeedBuster Week
4 – World Habitat Day
11-15 – National Marine Week
15 – Bosses Day

November 2010
22-26 – National Bird Week

December 2010
1 – World Aids Day

What is Life is a Garden?

The Life is a Garden campaign was launched in August 2008 by the South African Nursery Association to promote gardening as a leisure time hobby.

The campaign provides gardening features and pictures to the media to assist with the promotion of gardening and organises regional promotions in local garden centres.

As the marketing arm of SANA, Life is a Garden also facilitates and supports the Water Wise campaigns with Rand Water and the Plant Me Instead campaign with Working for Water Nurseries Partnership Programme.

Marketing Committee

Marketing Committee

SANA - Life is a Garden
Marketing Committee

Ian Simon (Chairman)
Christo Coetzer
Mike Gibbons
Ryan Goodwin
Nicholas Heijman
Henk Meyer
Wayne Stewart
Halmar Taschner
Doug Watson
Kay Montgomery

Contact Person:
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072 994 5371

Life is a Garden


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Comments & Suggestions

The Life is a Garden project is an evolving marketing campaign that welcomes all comments, suggestions and advice.
Contact Kay Montgomery or Helen Stead on 011 723 9000 or 082 659 0939.
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